You post. You boost. You run promotions. And at the end of the month, you can't point to a single new customer who walked through your door because of it.
Social Chaos
Social mediafeelslike marketing. But you don't own your followers — Meta does. The algorithm decides who sees your content, not you. You could lose your entire audience tomorrow and there's nothing you could do about it.
Finger Crossed
Meanwhile, great customers leave happy and never come back. Not because they didn't love it — because nobody gave them a reason to return.
